Dec 14 2008
∞
“ When major brands place banner advertisements on the side of a member’s home page, they pay inexpensive prices, but the ads receive little attention. Seth Goldstein, co-founder of SocialMedia Networks, an online advertising company, wrote on his Facebook blog that a banner ad “is universally disregarded as irrelevant if it’s not ignored entirely.
—
Well it’s a goddamn good thing that everybody and their brother keeps using the interruptive ad model.
(via mediation)
You can’t interrupt people from compelling content with non-compelling ads. Try putting something truly relevant next to the content though and you’ll get a different response. At least, that’s what I’ve seen in my spending.
