Sep 29 2009
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“ Brute force selling” of intangible results is a “dangerous, dangerous proposition.
— Yellow Pages sales tactics described by Gary Campbell from Agendize. He added: Instead, he suggests a well-trained, commissioned sales team that focuses on a ROI consultative sales approach. Gary happens to work for a company that sells call tracking services, so may have some skin in the ROI game. That being said, he points out one of the flaws with YP biz models.
