Sep 13 2009
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“ And here’s an unfortunate piece of news about news, at least the news that we think of as needing the most support — impartial coverage of anything from town council meetings to disasters and war. Those consumers may be engaged with the content, but there are not likely to be interested in the high-priced ads next to that content. Ads in the hard news sections of sites tend to have lower pay levels and have lower performance in metrics of “engagement,” including interaction with ad applications, filling out forms and printing coupons.
